Before the bench

From player and business owner to coach

I’ve played football my whole life, until I was 40, in 7-a-side teams at a high competitive level — I even played in the Spanish 7-a-side Championship. I never played for a big club: as a teenager, my parents prioritised my studies over pursuing that path, a decision I respect and one that shaped my journey.

That path included 20 years as a self-employed digital marketing professional, leading projects and teams of people efficiently — a different discipline from football, but with the same fundamentals: managing people, making decisions under pressure and executing with judgement.

In 2021 I formalised what had always been my real passion: I obtained all my official football coaching qualifications. Since then I’ve worked to bring that team-management experience, combined with my reading of the game as an experienced player, to the bench.

Passionate about grassroots and youth football, with experience as both head coach and assistant coach at various base and youth levels. My work combines dressing-room leadership with tactical analysis: I’ve worked both as head coach and in technical and logistical support roles, adapting to different environments and levels of demand.

I believe analysis is only worthwhile if it connects with the people who have to execute it. That’s why I care as much about reading the match as about the relationship with the player: explaining the «why» behind each decision, adapting the message to each age and profile, and building the trust needed for a tactical change to become something real on the pitch.